Mark Royko + Associates

773-779-6301

Chicago Web Site Design

Our design process considers every aspect of your site, from easy navigation, to search engine optimization. Whether it's clean or ornamental, your site will look great and function perfectly.

Production

From online magazines to ecommerce, we can build you a site that is rock solid, easy to use and extremely affordable.

Web Site Maintenance and Service

At MR+A, we've got your back: After you're site is complete, we'll be there for service and support whenever you need us.

April 2010

Building Web Site Performance: Real World Techniques For Higher Rankings And Better Conversions

Every site owner wants one thing: a better return on their web site investment. In return for their time and money, they want more traffic, higher conversions, higher sales, and a greater audience share. They want their site to come up first on every search engine. They want eyeballs scanning their site 24 hours a day. In short, everyone wants to be a rock star.

But the online world can be a frustrating place, especially for small businesses that don't have a full time staff or large advertising budget to devote to web marketing. And to be fair, it is a bit overwhelming: There are so many variables, so much jargon, so much obscure information that the average web site owner doesn't have the first idea where to start. Should a small business invest in an Search Engine Optimization program? Should it buy advertising? Complete a redesign? And what about Facebook, Twitter feeds and other social networking options? In short, what are the keys to getting a better return on a small business website?

I'm going to spend the next several weeks trying to clarify some of these issues and whenever possible, use real world examples -- sometimes this site -- to show the theory, execution and results or a highly focused performance project. Read more »

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